Interior of a brewery or bar with a man setting up equipment behind the bar. A large American flag and a mounted animal head are on the wall, along with colorful signs. There are wooden tables and benches, some equipment, and a large reflective light. The space has a rustic, industrial design.

ODD + EVEN is a creative studio based in Lynchburg, VA made up of designers, photographers, videographers, copywriters, developers, strategists, and do-gooders whose purpose is to turn good to great and transform your business.

Black and white photo of a smiling woman with her hands on her shoulders, lying on a workout bench in a gym, with exercise equipment in the background.
Black and white photograph of photography equipment on a wooden surface, including a camera flash, film rolls, a flash trigger, and two black-and-white portrait photographs of a man with a mustache and beard.
A smiling man with a beard and bald head sitting at a table with a glass of ice water, inside a well-lit restaurant or cafe near a window.
A man wearing a plaid shirt and a trucker hat working with a woodworking router in a workshop.
Three people enjoying a conversation in a bright room with wooden floors, adorned with a framed quote on the wall, a small decorative tree, and a round ceiling light. Two are seated by a small table, one wearing a cowboy hat, and the third is standing, facing the seated individuals.
A woman standing in a parking lot holding a water bottle and smiling, with golf equipment in a bag beside her, wearing sunglasses, a polo shirt, shorts, and athletic shoes.

What’s with the name?

ODD+EVEN is the harmony of symmetry and the dynamism of asymmetry. It’s yin & yang, heads vs. tails, Burt and Ernie, salty and sweet. It’s knowing what to do, when, and to what end.

What’s important to us.

Transparency, always

Communication is key, even when it’s not convenient. As your branding partner we’ll keep you in the loop every step of the way.

Anything worth doing is worth overdoing

The phrase “bare minimum” isn’t in our vocabulary (except, you know, right there). We bring our best level of service to every piece of your brand we touch.

Take work seriously, but not yourself

This is what we love, and we have a great time doing it.

Leave it better than you found it

We’ve adopted this well-known outdoorsmen’s creed into our business philosophy. We’re on a mission to make things in our path a little better, every day.

Obstacles aren’t excuses

If it were easy, everyone would do it. We’ve assembled a team that performs well in the calm and in the storm. We don’t bail when challenges arise.

People over profit

The most important part of this whole endeavor is the people involved. We believe in honest work that promotes the personal and professional health of everyone we interact with.

We’ve got a lot to offer.

Art Direction, Branding & Positioning, Packaging, Environmental Design, Social Media, Websites & Ecommerce, Email, Photography, Copywriting, Videography, Illustration, Strategy, Data Analytics, SEO…

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Creative Campaigns, Naming, Brand Guides, Brand Audits, Taglines and Messaging, Competitor Analysis, Landing Pages, Digital Advertising, Content Creation, Animation, Ebooks, Marketing Automation, Signage, Brochures, Catalogs, Sell Sheets, Presentations, Blogs, UX/UI, Consulting, high fives, great cocktails, bad dad jokes, coffee that takes too long to make, a surprising amount of leather goods, obscure film references, game theory, picking stuff up and putting things down, cigar recommendations, in-depth conversations about black holes, campfire technique debate, handcrafted wooden furniture, too many film cameras and even more film, knowing the difference between a Llama and an Alpaca, intensely organized travel binders, sick burns, homebrewing, buying enamel pins but never knowing what to do with them, headbanging, cool hats, “overlanding” or whatever that means, knowing every episode of The Office, beer showers, bad golf swings, pickling balls a.k.a. Pickleball, speaking only in gifs, unrelenting morning energy, Mexican food for every meal, and busting our hump to make sure that your brand crushes it.


Too Much! Too Much!