Marketer Resources

Social Calendar Template. From Intro to CTA in 30 Days

Creating a consistent, cohesive social presence doesn’t require daily scrambling—it just requires a plan.

This 90-Day Social Calendar is designed to help you show up intentionally, build brand awareness, and turn followers into fans (and eventually, customers).

We’ve stripped the chaos out of content planning so you can focus on what matters: showing up with clarity, consistency, and purpose.

The strategy

Each month of this calendar follows a rhythm:

Week 1: Brand Awareness

Introduce your values, team, mission, or story.

Week 2: Authority & Value

Share educational content, tips, or insights related to your field.

Week 3: Proof & Credibility

Highlight testimonials, case studies, or behind-the-scenes success.

Week 4: Call to Action

Promote your offer, drive traffic to your website, or invite engagement.

Rotate formats (static, video, carousel, story) and repurpose when possible. Repetition is not the enemy—it’s the secret to recognition.

The cadence

3 Posts per Week

Example: Monday, Wednesday, Friday
(Adjust to fit your bandwidth and audience habits)

1-2 Stories/Reels per Week

Use these for lighter, behind-the-scenes, or timely content.

The themes

Here’s a plug-and-play theme bank to fill in your calendar

Brand Awareness

  • Your “Why”

  • Meet the Team

  • A Day in the Life

  • Origin Story

  • Company Values

Authority & Value

  • Quick Tip or How-To

  • Myth vs. Fact

  • Trend Commentary

  • Common Mistake to Avoid

  • “Things We Wish Everyone Knew”

Proof & Credibility

  • Client Testimonial

  • Before/After or Transformation

  • Behind-the-Scenes Process

  • Win of the Week

  • Screenshot of Praise

Call to Action

  • Launch Announcement

  • “Doors Closing” Reminder

  • Lead Magnet or Freebie Promo

  • Service/Product Spotlight

  • “Let’s Work Together” Post

Tracking results

Use your data to refine your approach—not to shame yourself.

At the end of each month, review:

  • Top-performing post (engagement or reach)

  • Least-performing post (and why)

  • Follower growth

  • Website traffic from social

  • Leads or inquiries (if applicable)

Pro Tip:

If you're overwhelmed, just start with one platform and one post a week. Consistency > volume.

This isn’t about going viral. It’s about showing up in a way that builds trust, expands visibility, and supports your long-term growth.

Got a project that’s a little more than you want to tackle on your own?

Schedule a Discovery Call