Marketer Resources

Launch kit essentials. Kickstart your brand.

You don’t need a 40-page plan to launch your brand well.

But you do need clarity, consistency, and a few core tools to start strong.

This free version of our Launch Kit walks you through the basic brand-building blocks to make sure your launch doesn’t just look good—but connects.

Brand basics checklist

Before you hit “go,” ask yourself:


Do I know who I’m for (and who I’m not for)—and what makes me different?


Is my messaging consistent and understandable?


Can I clearly describe my mission and vision?


Does my brand feel cohesive across visuals and tone?


Do I have 4–6 values guiding how I show up?

Visual brand starter

Your brand should look like you from day one.

Here’s What You Need:

  • One clear logo (plus a simplified version if possible)

  • 1–2 fonts that work for web and print

  • A simple color palette (3–5 colors max)

  • A few reference images that capture your style

Website Prep. What you really need.

Don’t overbuild. Start with a clean, clear website that tells people who you are and what to do next.

Pages to Start With

  • Homepage

  • About

  • Services or Offer page

  • Contact form

Content. Get online with confidence.

Start showing up. You don’t need a viral plan—just a consistent presence. Start with these post types.

Introduction

Who you are and what you do

Behind the Scenes

Why you started, your process, your “why”

Value Add

Tips, insights, or helpful content in your space

Tools we recommend. Budget-friendly edition.

Here are a few of our favorite free tools:

Email

Website

Social

Design

Meta Business Suite or Later (free tier)

Adobe Express, Canva, or Figma

Scheduling

Google Calendar

Squarespace or Framer

Mailchimp (free plan)

Soft Launch. Quietly build confidence.

Don’t wait for it to be perfect. Share your brand with a small circle and gather feedback.

Quick Tips

  • Pick 5–10 people who know your work

  • Share your website, offer, or brand story

  • Ask: “What’s confusing? What stands out? What excites you?”

Got a project that’s a little more than you want to tackle on your own?

Schedule a Discovery Call