Marketer Resources

Hooks that work. How to write headlines that actually drive engagement.

You’ve got seconds to grab attention— here’s how to make them count.

Start with a hook.

Your headline should spark curiosity, solve a problem, or promise value. Why do you deserve your audience’s attention? After all, everyone is fighting for it.

Examples:

  • The One Marketing Trick You’re Not Using (Yet)

  • Tired of Low Reach? Try This.

  • What Every Small Business Gets Wrong About SEO

Use powerful words.

Strong words evoke emotion and urgency.

Try Using:

Free, Secret, Proven, Simple, Exclusive, Instant, Bold, Mistake

Example:

5 Proven Ways to Build Brand Loyalty—Fast

Keep it short & scannable.

Aim for 6–10 words. Shorter is punchier. Don’t bury the lead.

Bad

Here’s a Detailed Overview of Our New Social Media Strategy for Fall 2025

Better

Our Fall Social Plan—Revealed

Add numbers or questions.

Numbers imply structure. Questions spark engagement.

Examples:

  • 7 Social Tips That Work in 2025

  • Are You Making This Branding Mistake?

Tailor it to your audience.

Speak their language. Mirror their pain points, goals, or curiosity. Make it feel personal.

Instead of

“Marketing Trends to Watch”

Try

“What Every Local Business Needs to Know This Year”

Bonus. A/B test often.

Try two headline versions and see what hits harder. Let the data do the talking.

Got a project that’s a little more than you want to tackle on your own?

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