Marketer Resources
Build your brand. Our brand strategy toolkit.
This is a sneak peek into the framework we use to help clients build standout brands.
These tools will help you clarify your identity, connect with your audience, and lay the groundwork for a brand that’s both strategic and striking.
Mini brand audit
Use these questions to spot quick wins and opportunities
Ask yourself:
Do I have a clear mission and vision?
Are my logo and website consistent?
Do I know what makes my brand different?
Mission, vision & values prompt
Write 1-2 sentences for each. Keep it simple and honest.
What principles guide our decisions?
Vision
Mission
What do we hope to achieve long-term?
What do we do, for whom, and how?
Values
Audience snapshot
Think about your best customer.
Write a short paragraph describing this person.
Who are they?
What do they need?
Why do they choose you?
Positioning starter
Complete this sentence:
We help [audience] [solve problem] by [solution].
Voice vibe check
Pick 3 words that describe how you want your brand to sound.
Examples:
Bold, clever, approachable, expert.
Next steps
Write one sentence in that tone
Message quick-start
Find your elevator pitch
Examples:
We help: [who]
By doing: [what]
So they can: [outcome]
Moodboard starter
How do you want your brand to look? What should people feel?
Collect
3 colors
1 font
2 images that “feel like your brand”
Next steps
Drop them into a simple Canva or Freeform board.
Got a project that’s a little more than you want to tackle on your own?
Schedule a Discovery Call