Scratch Pasta Co. believes noods are for sharing. Their playful, artisan approach to pasta-making is carried throughout their brand. We sought to create a cohesive look, feel, and voice throughout their packaging, social media, website, and even their delivery van.
Our Role:
Visual Identity • Brand Strategy & Positioning • Art Direction • Tone & Voice • Packaging Design • Lifestyle Photography • Product Photography • Styling & Production • Copywriting • Web Design & Development • Content Marketing • Illustration
Noods are for sharing.
We worked with Scratch Pasta to completely overhaul their packaging as well as their brand image. We centered everything around the mission of sharing delicious pasta with loved ones. The tagline we developed—Noods are for sharing—perfectly encapsulates that mission in a light and cheeky way. Our packaging redesign, with its bold colors and hand-drawn illustrations, creates the perfect platform to show off these noods.
Pasta delivered right to your door. Next stop, your belly.
The website we developed is a pasta-lovers destination with its bright photography, mouth-watering recipes, and clean layout. We designed this site to be ultra-minimal, letting the product take the spotlight, showing off the various sizes, shapes and colors. We supported the product pages with fun, conversational language that help not only detail the product, but makes it feel like you’re getting a recommendation from your best friend.
“The most important change I’ve made to my business was hiring ODD + EVEN. Hands down.”
— Stephanie Fees, Owner
Pasta any way you want it.
Collaborating with Scratch Pasta, we create emails packed with exclusive offers and new recipes straight to your inbox. We continually ensure that the social media channels we manage are bursting with fun pasta content. We work to create a delicious blend of informative and engaging media, sure to have customers craving more. All of this is tied together with consistent visuals and a crafted brand voice.
